GDPR & Privacy Policy

Thia is the GDPR & privacy policy for our website: https://redcroftbuilders.co.uk/
Last updated: 10 June 2026

Introduction

This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website.
We are committed to protecting your privacy and handling your personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable privacy laws.

Who we are

Data Controller: Redcroft Builders Liimited, 
30 Parkfield Avenue
, Amersham
 Bucks. HP6 6BE
Email: 
enquiries@redcroftbuilders.co.uk

If you have any questions about this Privacy Policy or how we process your personal data, please contact us using the details above.

Information we collect

When you visit our website, we may collect certain information automatically, including:

  • IP address (which may be anonymised where possible)
  • Browser type and version
  • Device information
  • Operating system
  • Pages visited
  • Time spent on pages
  • Referring website addresses
  • General geographic location
  • Website interaction and usage data

We do not collect sensitive personal information through this website.

How we use your information

We use the information collected to:

  • Monitor and improve website performance
  • Understand how visitors use our website
  • Analyse website traffic and user behaviour
  • Measure the effectiveness of advertising campaigns
  • Improve our content, services, and user experience

Google Analytics

We use Google Analytics to collect information about how visitors use our website.
Google Analytics uses cookies and similar technologies to gather information about website usage.

This information helps us understand visitor behaviour and improve the website.
Google Analytics may collect information such as:

  • Pages viewed
  • Time spent on the website
  • Device and browser information
  • Approximate location data

We only use Google Analytics cookies where you have provided consent through our cookie banner.
For more information about how Google processes data, please visit:
https://policies.google.com/privacy

Google Ads

We use Google Ads and related advertising services to measure the effectiveness of our advertising and to understand how users interact with our advertisements.
Google Ads may use cookies and similar technologies to:

  • Measure advertising performance
  • Track visits resulting from advertisements
  • Improve advertising relevance
  • Generate aggregated reports

These cookies are only placed with your consent.
For more information about Google’s advertising practices, please visit:
https://policies.google.com/technologies/ads

You can manage your advertising preferences through:
https://adssettings.google.com

Cookies

Our website uses cookies and similar technologies.
Some cookies are essential for the operation of the website. Other cookies, including analytics and advertising cookies, are only used with your consent.
You can withdraw or change your cookie preferences at any time through our cookie settings tool.
You can also control cookies through your browser settings.

Legal basis for processing

Under UK GDPR, our legal basis for processing personal data is:
Consent – for analytics and advertising cookies.
Legitimate Interests – for maintaining website security, functionality, and essential website operations.
Where consent is required, you may withdraw it at any time.

Data sharing

We do not sell your personal data.
We may share information with trusted service providers who help us operate our website, including Google Analytics and Google Ads.
These providers process data on our behalf or as independent controllers in accordance with their own privacy policies.

International Transfers

Some of the services we use, including Google services, may process data outside the United Kingdom.
Where personal data is transferred internationally, appropriate safeguards are used in accordance with UK GDPR requirements.

Data retention

We retain personal data only for as long as necessary to fulfil the purposes described in this Privacy Policy or to comply with legal obligations.
Analytics data is retained in accordance with the settings configured within Google Analytics.

Your rights

Under UK GDPR, you may have the right to:

  • Access your personal data
  • Correct inaccurate personal data
  • Request deletion of your personal data
  • Restrict processing
  • Object to processing
  • Request data portability
  • Withdraw consent at any time where processing is based on consent

To exercise any of these rights, please contact us using the details above.

Complaints

If you are unhappy with how we handle your personal data, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).
Information about making a complaint can be found at:
https://www.ico.org.uk

Changes to this policy

We may update this Privacy Policy from time to time. Any updates will be posted on this page together with the revised date.